Thursday, April 9, 2015

Calls To Action for Shepherdstown

Come visit Shepherdstown, West Virginia and enjoy great food, beautiful scenery, and stores for everything your heart desires!

1,734 people have figured out the Eastern Panhandles's best kept secret: Shepherdstown is the place to visit for adventure, food, and a great time!

Come visit Shepherdstown, West Virginia, where adventure meets opportunity!

Tuesday, April 7, 2015

What A Move

We all have a journey to take in life. Some of us choose the road less traveled. Others would prefer to lie, cheat , and steal their way to the top. Either way, whether it's on the road to WrestleMania or the next city, the destination is only half the battle.

Old Man Uver was one of those people who had a journey. He spent years traveling up and down the roads as a salesman for a small pharmaceutical company. He had been everywhere from the hustle and bustle of New York City to the fresh English countryside across the pond. He listened to the clangin' and bangin' of the trains and the hardcore traffic in some of America's finest cities. For over 25 years. he was the best in the world at what he did. Then, the best got bored.

Old Man Uver decided that, though he had been to every city imaginable, he never got to experience the life that existed there. He wanted to spend what would ultimatley  be the rest of his lifeseeing the world for himself. With one suitcase, an old coat, and $20 in his pocket, he set off a journey all his own.

He experienced some of the finest things the world had to offer and met fascinating people. MOst importantly, he did it his way.

As we said before, everyone has a journey. The question is "whatcha gonna do" when you let your dreams run wild...... and do something for you?



Tuesday, March 24, 2015

Family Time

The weekend is over. Monday has come around and now everyone is sad. Slap a smile on your face and grab the family for three hours of the best action on television. Cheer on your favorite Superstars and Divas as they bring the excitement from the ring to your television. Smackdown your Monday the right way! Just Bring It (to the table for dinner)!

Thursday, March 12, 2015

Shepherd Meets Sundance

Recently, a Shepherd University alumni used her knowledge gained from her four years spent at the University to become an award winning director.

Sarah Goodgrades, a 2011 graduate from the Department of Communications, chose to go into the world of directing upon leaving Shepherd. She has been steadily working on her career in film production and directing small independant films as a way to get her foot in the door. She has been working tirelessly for almost five years, waiting for the day her films could be seen on big screens across America.

All of her hard work has finally paid off! Sarah's film has recently been selected to appear at the Sundance Film Fesitival in Park City, Utah. The Sunfance Film Festival takes place once a year and highlights some of the best up and coming films that the entertainment world has to offer. Sarah has been chosen among some of the best and brightest to present her work and represent Shepherdstown in her own unique way.

It shows just how far a person from a small town can go in a big city!

Congratulations Sarah! Thank you for making the Department proud!

Tuesday, February 24, 2015

Skating Headline

Totally 90’s Skates-  Rollerblades are back and better than ever! Even though they never really left…..


Totally 90’s Skates is a totally interactive website that covers all the latest news and reviews for rollerskate enthusiasts. Here you will find insight on all the latest in-line skate products and get a preview of products to come. Check out our online store for high end gear and inline skates. Become a member today and receive exclusive discount pricing on all the items on your skating wish list. Learn what’s going on in the world of inline skating and find out how to stay ahead of the curb!

Sunday, October 12, 2014

Pressure..... Not the Freddie Mercury Kind

I have made a lot of progress with this project. Since I am planning an event and it is slowly creeping up on the calender, I am starting to feel the pressure that comes with event planning.

Since I was unable to find a professional beep baseball team to play against our team, I had to go to my Plan B. Our team will be split in half and they will play against each other. I will be able to provide blindfolds through a woman who hosted the event prior to myself. I have purchased a beep baseball which will be donated to Campabilities, a camp that teaches beep baseball after the event. The team is able to provide hitting T's and bases. In order to know where the bases are, volunteers will stand by the bases and clap for the players so they will be able to locate the bases themselves. All of this has been explained to the players through many lengthy emails.

I am in the process of having flyers made in order to promote the event and to also provide the professors with deliverables to have a better idea of what will be going on. My next goal will be to develop a media list to get the local media outlets to cover the event. I also have a spreadsheet to keep track of which outlets represent which area. The list includes a lot of the players' hometowns so they will be able to have local coverage as well. I also hope to reach out to student affairs for help in promoting the event campus wide.

Also, one of the players sent me a video of a real beep baseball game which has been helpful to them in learning how to play. Check it out below:

http://m.youtube.com/watch?v=yDiJoNDhXM4

Sunday, September 28, 2014

PR and the Social Network

For the last portion of my research, I chose to examine an article I found entitled "An Updated Examination of Social and Emerging Media Use in Public Relations Practice". The article itself is an analysis performed by Public Relations professors and PRSA board members on how social media is affecting the industry of public relations and changing the way it is practiced. The study focuses on what I like to refer to as the "core four", or the four main social media outlets,: Facebook, Twitter, LinkedIn, and YouTube. The study found that, over the past nine years (2006-2014), emerging technology has made communication with a certain public more dynamic and sufficient.

The study goes on to discuss how expansion of the Internet has affected not just public relations practices, but also how publics communicate with each other. The evolution of tablets, IPods, cell phones and other technological devices has made it more convenient to access not only the Internet but any social media outlet desired by the client. Technology has managed to put social media directly at our fingertips which makes for better communication. The change in technology has also brought strategic communication and public relations into the age of new media, where now the focus of marketing and advertising and promotion is on a Tweet or a Facebook status whereas befor it was centered around newspaper coverage. Ethics has played a bigger role in the field as well because organizations want to make sure that they are correctly portrayed and represented online and on social media.

I chose to use this article as part of my research because social media plays a huge role in my world and the world of  public relations as far as promotion goes. I am hoping to have social media coverage of my event using the department of communication's accounts. Learning about how social media is re-shaping public relations has helped me to come up with new and interesting ways to promote/cover the event and how to maximize social media usage to the best of my ability.